This July marks six years since JPI Agency became an independent insurance agency.
That is a milestone we are proud of—not just because of what it means for us, but because of what it has allowed us to do for the people, families, and businesses we serve.
For years, JPI operated as an exclusive Nationwide agency. In 2020, we stepped into a new chapter as an independent agency with one clear goal: to give our clients more options, more flexibility, and more room to find the right fit.
Instead of representing one carrier, we began building relationships with multiple insurance companies, specialty markets, and partners throughout North Alabama and beyond.
It was a big transition. It also happened right around the beginning of COVID, so like many things from that season, the early days are a little bit of a blur. But looking back six years later, we can say with confidence that becoming independent was the right move for our agency and for our clients.
Why Independence Matters
Being independent means we are not limited to one company’s rates, appetite, or underwriting rules.
Every insurance carrier has its own strengths. Some are a great fit for certain homes. Others may be stronger for auto, business, rental property, specialty risks, or unique situations that need a little more care.
Our job is to understand those differences and help guide our clients toward coverage that makes sense.
Sometimes that means finding a better price. Sometimes it means finding stronger coverage. Sometimes it simply means giving someone a clearer explanation of their options so they can make a confident decision.
That is the heart of what we mean when we say:
The Right Price. The Right Carrier. The Right Agency.
Still JPI, No Matter the Carrier
One of the biggest things we have learned over the past six years is that being independent sometimes takes a little explaining.
If your policy moves from one carrier to another, we are not sending you away. You are still our client. You are still part of JPI Agency.
Your policy documents may show a national carrier’s name, logo, or app, but your local agency is still right here. We are still the people you call when you have a question, need help reviewing coverage, or want a second set of eyes on your insurance.
Whether your paperwork features an eagle, a lizard, a LiMu, or another company entirely, you are still with JPI.
And we are still here for you.
Growing With North Alabama
North Alabama has changed a lot over the past six years, and so have we.
We have added our Athens location, continued serving clients throughout the Huntsville area, and maintained relationships with clients beyond North Alabama, including the Montgomery area. We have refreshed our offices, rebranded in classic JPI blue and orange, added new signage, and worked to create a look and feel that better reflects who we are today.
Our team has changed, too.
Some familiar faces have retired. New ones have joined. Roles have evolved. Technology has changed. The insurance market has certainly changed—sometimes faster than any of us would prefer.
Through all of that, Jon Peters is still here and still leading the agency. Our team is still local. And our focus is still on helping people protect what matters most.
The Market Has Not Always Been Easy
We would not be telling the full story if we pretended the past six years have been smooth sailing.
The insurance market has been difficult. Rates have increased. Underwriting has tightened. Some carriers have limited what they are willing to insure, and certain risks have become harder to place than they used to be.
Those are not always easy conversations to have.
We know insurance can be confusing, frustrating, and sometimes expensive. We also know our clients want honest answers—not canned responses or vague explanations.
While we cannot control the rates filed by insurance companies, we can help you understand what is happening, what your policy covers, what your options are, and what steps may be available.
That is where a local independent agency can make a real difference.
How We Want to Serve Our Community
As we move into our next chapter, our goal is not just to sell policies. Our goal is to be a stronger local resource.
We want JPI to be the agency people think of when they need helpful guidance, honest communication, and a team that treats them like neighbors—not account numbers.
That means continuing to improve how we communicate. It means using technology in a way that makes service easier without making it feel less personal. It means staying visible in our community, supporting local schools, organizations, nonprofits, events, and causes that matter to the people around us.
It also means listening.
We want to hear what we are doing well. We want to hear where we can improve. We want to know what kind of information, service, and community involvement would be most helpful to you.
Our agency has always been shaped by the people we serve, and we want that to continue.
Local People. Local Service. Here for You.
We live here. We work here. We raise families here. We watch the same storms roll through, drive the same roads, cheer for the same schools, and care about the same communities.
That local connection matters.
When someone calls JPI, we want them to feel heard and understood. We want them to know there is a real person on the other side who is willing to help, explain, review, and advocate when needed.
Insurance will never be perfect. People are human. Technology is human-adjacent at best. Bad days happen.
But our commitment is to keep showing up, keep improving, and keep doing our best to serve this community with honesty, care, and a little bit of hometown charm.
Looking Ahead
As we celebrate six years as an independent agency, we are also looking forward.
We are continuing to strengthen our systems, improve our communications, grow our community involvement, and explore new ways to serve clients across North Alabama and beyond.
You may see new faces. You may see more of us out in the community. You may even see JPI continue to grow in new ways.
But at the center of it all, our promise remains the same:
We will keep working to help you protect what matters most with clear guidance, personal support, and full transparency.
To everyone who has supported JPI Agency over the years—whether you have been with us for decades, joined us recently, referred a friend, trusted us with a claim, stopped by the office, opened an email, or simply cheered us on—thank you.
We are grateful to be part of your story, and we are honored that you are part of ours.
Here is to six years independent, and to everything still ahead.
The Right Price. The Right Carrier. The Right Agency.
